2025-06-24
With its iconic open structure and minimalist design, MOKE has become a classic since its birth in the 1960s. It is not an everyday family car, but it has found its place in a specific field.
MOKE's core application scenarios are very wide. Tourist resort/scenic spot sightseeing car: This is the core stage of MOKE. The convertible design allows tourists to enjoy a 360° panoramic view of tropical islands, mountains, forests, and beaches, and feel the natural atmosphere. The small body is convenient for passing through narrow roads or stopping at scenic spots.
Enclosed park/large venue commuting: In resort hotels, golf courses, large corporate parks or campuses, MOKE has become a short-distance shuttle tool. The open structure facilitates passengers to get on and off quickly, suitable for short-distance, low-speed movement.
Featured commercial activities/promotional displays: Its unique retro appearance comes with a spotlight effect, which is an eye-catching tool for brand promotion, wedding fleets, film and television props or beach bar mobile services.
Outstanding advantages: Extreme open experience: The doorless, roofless (or soft-top) design provides an unparalleled immersive outdoor experience, meeting the needs of getting close to nature in specific scenarios.
Flexible and maneuverable: The ultra-small size, short wheelbase and excellent steering make it easy to maneuver in narrow and complex environments and park easily. Highly recognizable and retro charm: The classic design gives it personality, becoming a mobile landscape, satisfying users' pursuit of differentiated experience.
Easy to personalize: The body color, interior and accessories can be customized, which is convenient for integrating into the brand image or event theme. Relatively simple maintenance: The structure is simple, the main components are mature in technology, and the maintenance cost is low.
However, it should be noted that MOKE's design choices (no air conditioning, limited protection, general comfort, etc.) determine that it cannot assume the role of a regular family car. Its value lies in providing unique and practical mobile solutions for specific leisure and business environments. At a sun-soaked resort, a private park or an event seeking to attract attention, this retro car still adds a touch of color to modern transportation.